Ace Sensor Inc.

Dallas and Ottawa Nov. 1, 2012  — Texas Instruments Incorporated (TI) (NASDAQ: TXN), leading the industry with the most complete wireless connectivity portfolio for embedded applications, today announced the availability of its Bluetooth® low energy SensorTag kit. With a downloadable SensorTag App, sample applications, and no required hardware or software expertise, the kit removes the barriers to entry for smartphone app developers who want to take advantage of the growing number of Bluetooth low energy-enabled smartphones and tablets. TI has integrated six sensors in the kit to enable countless applications such as health and fitness, educational tools, toys and remote controls, and mobile phone accessories that can be controlled by a consumer’s smartphone, tablet or laptop.

Development is quick and simple. Developers unpack the SensorTag, download the free app to a smartphone, select a sample application, and demo an app in minutes using the SensorTag’s sensors. This gives developers a viable starting point to making a smartphone “appcessory” prototype quickly using the CC2541 Bluetooth low energy system-on-chip (SoC). The CC2541 is supported by TI’s royalty-free BLE-Stack™ software, technical documents, reference designs and the TI E2E™ connectivity support community. An appcessory is a gadget that uses smartphone apps for control and monitoring.

“For manufacturers, Bluetooth low energy enables a very simple and efficient way of connecting their application to the cloud through a smartphone, tablet or laptop. The SensorTag kit allows manufacturers to quickly and easily evaluate the benefits of adding Bluetooth low energy to their device or build new applications,” said Oyvind Birkenes, general manager, Wireless Connectivity Solutions, TI.

The SensorTag integrates six MEMS sensors from third parties including InvenSense (gyroscope), Kionix (accelerometer), Sensirion (humidity and temperature), TDK (barometer) as well as a magnetometer and TI’s IR temperature sensor (TMP006). Additionally, several application developers have used the SensorTag to already deliver appcessories to market including Ace Sensor, Inc. and Byte Works, Inc.

“In the next few years, sensors around us will be indispensable for our health, safety and comfort. At Ace Sensor, we think Bluetooth low energy is the key enabling technology for connected sensors.  TI’s CC254x chips provide the most complete development environment as well as a vibrant support community which allow us to develop our smart health monitoring solutions and bring them to market in the shortest time frame.” said Dr. Jiwei Wang, CEO Ace Sensor, Inc.

About Ace Sensor: Ace Sensor Inc. designs and manufactures smart sensor based products in the rapidly growing Mobile Health and Home Automation markets. We focus on providing useful benefits to the user and making technology transparent and easy to use. Our products target the smart phones, tablets and mobile devices, especially with Bluetooth Low Energy connectivity. We work with major existing brands in the health care and home automation industry to provide white branded solutions.